BUSINESS OBJECTIVE Arrange was a pre-seed consumer software platform that’s meant to help individuals and families stress less and be more productive by helping them schedule their lives. The platform integrates with Google calendar’s API and was going to bring 3rd party content & advertising to people’s calendar for the first time. Arrange supplied the reminder content across different categories including travel, finances, wellness, kids, special occasions and home. Arrange was set to launch a beta version and needed a way to amass relevant content & engaged users.

STRATEGY With very little budget for growth, I devised a influencer-led strategy where we would partner with creators to not only create reminders but also promote their Arrange plans to their audiences and drive sign ups. We positioned Arrange as the next social frontier for creators to engage with their audiences in an intimate, recurring setting that is our personal calendar.

CREATIVE DELIVERABLES

Influencer search, briefing, & management

Content creation & review

Social Media Strategy

Channel analytics

RESULTS

5 of our most engaged-with plans

Hundreds of new sign ups and returning users