A little more about me…

I’m a marketer by trade and a hustler by disposition. Here are some of my strengths:

• I’m equal parts operator and creative; I’ve both created a brand out of thin air and also scaled it to sell in 1,000 retail doors and DtC. 

• I can shepard an idea from spark to scale; I’ve helped 5 different companies go to market successfully by creating their brand positioning and growth strategies.

• I am comfortable leading in the unknown; whether it’s a Fortune500 brand or a pre-seed company, I take ownership of my team and create the necessary structure to get the job done, regardless of what’s happening beyond our control. 

• I anticipate & capitalize on tech & cultural trends; from joining the Most Interesting Man campaign as it went national to foreseeing the rise of canned wine and using Instagram in its infancy to organically grow a community of rosé lovers. 

• No forest is too big or tree too small; I’ve worn every hat from managing TV production budgets in the tens of millions to personally optimizing small Google ad campaigns. There is no hiding as a founder or at a small startup - everything is important. 

• I’m also a new mom, an avid scuba diver, an aspiring gardener, a great closet organizer, and terrible at telling my left from my right.

What I’m good at…

CORE COMPETENCIES 

• Command of entire marketing funnel & go-to-market strategy  

• Execute paid, organic & integrated acquisition strategies  

• Brand partnerships & strategic business development

• Proficient at forecasting & optimizing key growth metrics (LTV, CPA,ROAS)

• Web development from user mental model ideation to QA testing

• Affiliate & Influencer marketing (Rakuten & ShareASale)

• Customer/user engagement & retention strategies

• Funnel optimization & A/B testing

• Leadership of cross-functional teams & managing budget allocation