BUSINESS OBJECTIVE To introduce The Drop, we wanted to celebrate the benefits of canned wine while poking fun of traditional wine norms. With a budget of less than $5K, we created a fun series of videos meant for social media and press outreach.

STRATEGY We developed a series of scripted tabletop shoots that all addressed different marketing opportunities: wine pairings, gifting, male rosé drinkers, the benefits of not needing a corkscrew.

CREATIVE DELIVERABLES 

Copywriting

Video Production

Editing

Social Media Strategy