BUSINESS OBJECTIVE We wanted to create a branding device that could live both on packaging as well as online. Something that connected us to our target consumer and credibly showed that we understood their lives and sense of humor.

STRATEGY Building off our brand The Drop and our sarcastic but optimistic Instagram brand voice, we created #dropsofwisdom - short observations, recommendations or "Millennial Fortune Cookies" as we like to call them. Unique Drops of Wisdom were printed on our cans as well as pushed via social media and point of sale materials.

CREATIVE DELIVERABLES 

Content Creation

Packaging Production