BUSINESS OBJECTIVE The Drop had its eye on becoming a leader in DtC wine sales, not just traditional wholesale. Building off our social media following, we wanted to create a website that not only brought to life how our vision of how wine should be enjoyed, but allow enable our fans to buy The Drop no matter where they lived. However, we first had to overcome significant legal and operational hurdles set up by the traditional wine industry.

STRATEGY We worked closely with Keytactic to build out a fully customized Shopify website, taking into account specific compliance requirements for alcohol reporting. Starting with our unique personas of distributor, long time fan, and first time buyer, we created a dynamic UX that also told our story. We created our own subscription service as well as complimentary lifestyle products with partner brands. We also developed a drip email marketing campaign as well as a digital media campaign that included SEM, Retargeting, and social media marketing.

CREATIVE DELIVERABLES 

UX

SEO/SEM

DISPLAY MARKETING

Web Design

E-commerce Pricing Strategy

Affiliate marketing (ShareASale, Dojo Mojo, KINJA, Buzzfeed)

Email Marketing (Abandoned Cart, Seasonal Campaigns, Co-branded)

Digital Media

Social Media

RESULTS

Increased traffic 25% YoY

Realized avg. LTV of $278

34% repeat purchase rate