BUSINESS OBJECTIVE Knowing that instragram would be an integral part of The Drop’s marketing strategy, I decided to launch our channel 9 months before our product launch. This time not only allowed us to grow our following but also test content strategy and hone brand voice. We also needed a channel to communicate directly with partners, influencers, and our customers.

STRATEGY We launched under a pseudonym @thatroselife, which attracted fans of rosé wine as well as the growing lifestyle around rosé consumption. We tested both repurposed and original content and gave our social media manager time to hone our writing style before the big reveal. We exchanged samples and content with social media influencers and partner brands to amplify our reach and brand awareness. We also integrated our packaging device #dropsofwisdom into our social media content.

CREATIVE DELIVERABLES 

Photography/Video Production

Sweepstakes Marketing

Influencer Marketing

Brand Partnerships

RESULTS

5,000 followers before launch. 30,000 followers at present.

Over 100 influencer partnerships

Brand partnerships including with Robb Vices, Sir Kensingtons, and Sixpoint Beer