BUSINESS OBJECTIVE Running Dos Equis Social Media required a unique balancing act: creating content at the quality our fans have come to expect from the brand with less time and lower budgets. We had lots of raw footage but needed to create something both engaging and cost effective. 

STRATEGY What do you do when you have $1,000, a :15 piece of film showing the Most Interesting Man cooking in the African bush, and 2MM highly engaged Facebook fans? You crowd-source the Most Interesting Jam of course! We decided to harness our fans' desire to show off their "interesting-ness" and create something truly original, while also giving back to a little known but worthy cause. 

CREATIVE DELIVERABLES

Social Media Strategy to solicit recommendations

Phased Video Content using existing footage 

Sourcing Artisanal Jam Producer! 

Ebay Listing & Fulfillment

Coordinating donation with Hairy Nosed Wombat Foundation 

RESULTS

3,000 Facebook suggestions

Press hits including Today.com and Scientific American

$1,025 donated to Hairy Nose Wombat Foundation after 50 bids