BUSINESS OBJECTIVE

Dos Equis understood the desire its fans had to show off their own interesting exploits long before Instagram & TikTok created their video apps. Before there were reels, there was Dos Equis’ Legend of You Facebook app.

STRATEGY

Create an interactive social media-based app that would allow our XX drinkers to create their own mini Dos Equis commercial showing off their own interesting adventures and personality, bringing them closer to the Legend of The Most Interesting Man.

CREATIVE DELIVERABLES 

Web-based application

Social Media promotion & sharing